According to the latest statistics of the Steering Committee of the Campaign, “Vietnamese people prioritise using Vietnamese goods”, the purchasing power of consumers for Vietnamese goods is increasing. Currently, more than 90% of consumers identify that when buying goods, they will prioritise using Vietnamese goods, with 75% of consumers advising relatives and friends to buy Vietnamese goods. The proportion of Vietnamese goods in markets accounts for over 70%.

These telling figures demonstrate the efforts of ministries, departments, branches, and localities, with the proactive and creative approach of the business community in improving quality, connecting supply and demand, and promoting products. At the same time, it shows that consumer awareness has gradually changed as the psychology of preferring foreign goods has decreased.

Week of consulting, introducing and promoting the consumption of OCOP products, craft villages, and safe agricultural and food products in 2024 in Hanoi. (Photo: MANH PHU)

A survey of several supermarkets shows that Vietnamese goods displayed on the counter and shelf system are increasingly diverse in design and account for an overwhelming proportion of imported goods, in which food accounts for the majority. For example, at the Big C supermarket chain, the proportion of Vietnamese goods accounts for over 90%, with over 40,000 product codes. At the WinMart and WinMart+ supermarket chains, the proportion of Vietnamese goods is always maintained at 80-90% of the quantity and types of goods. Revenue from agricultural products accounts for over 30%.

Household products and school supplies of domestic enterprises have dominated the domestic market in recent years. At bookstores such as Fahasa, Nha Nam, Tien Phong, Tri Duc, and Tien Tho, school supplies are abundant and diverse in design, with “made in Vietnam” school supplies currently accounting for 80% of the goods.

Hoang Thi Huyen, of Mai Dich ward, Cau Giay District (Hanoi), shared: “I am very satisfied when shopping for food, clothes, and household items at supermarkets because the goods are quite abundant, diverse, with clear origins, many brands of domestic manufacturers have reasonable prices, suitable for consumers.”

Nguyen Thi Hien, 70 years old, of Nam Tu Liem District (Hanoi), said: “Instead of buying foreign goods, in recent years, my friends and I have completely switched to domestically produced goods and choosing supermarket systems as the main shopping place. Through use, I have noticed that the quality of Vietnamese goods is increasingly improving, the designs are beautiful, and many goods are not inferior to imported goods. Besides, there are many promotional programs to stimulate consumer demand.”

Understanding his rights and responsibilities in consuming Vietnamese products, Tran Nam, of Ngoc Khanh Ward, Ba Dinh District (Hanoi), said: “In the past, I often had the habit of choosing imported products, from household appliances to machinery and equipment in the family. Although the price of the products was high, I felt secure about the quality. However, in the past few years, I have noticed that domestic goods have improved a lot in terms of design and quality, and the price is much lower than similar products imported from abroad. Since then, I have felt secure and trusted in using domestic products.”

Undeniably, the “Vietnamese people to prioritise using Vietnamese products” Campaign has been changing suppliers' and consumers’ awareness, psychology and decision-making about domestically produced goods. Vietnamese goods are gradually gaining customers’ trust due to their clear origin, brand, and guaranteed quality, and many types of goods have traceability stamps to help consumers easily learn about the products.

However, besides the achieved results, a major barrier to implementing the Campaign is that consumers are increasingly shopping via the internet, and online sales activities without declaration and business registration are complicated, causing difficulties for authorities in management, inspection and control.

Meanwhile, some consumers still prefer foreign goods and do not trust the quality of Vietnamese goods and products. Along with that, it must also be mentioned that the list of goods serving consumer needs is still limited, especially in the fields of industry, technology, tourism, and high-quality services, many products do not meet market requirements.

To effectively implement the Campaign in the coming period, Vietnamese enterprises need to increase investment in research and development, technological innovation, and improve production processes according to the green and circular economic trend, focus on building brands, promoting the strategy of Vietnamese people using Vietnamese goods, focusing on product quality according to new technology, and upgrading services to serve customers faster and more effectively.

Localities and enterprises need to continue to expand fixed Vietnamese points of sale in districts, cities, and towns to introduce and promote local products and Vietnamese brands. They should create favourable conditions for Vietnamese points of sale to connect with enterprises and establishments with OCOP products, typical local rural industrial products, bringing safe and quality products to consumers.

Source: nhandan.vn